By Martin LaMonica Switch Lighting's LED bulbs have similar technical specs to its competitors, but the startup is counting on clever design and good looks to stand out in a crowded field. The company plans to make its first three general-purpose light bulbs available this summer to lighting distributors and today is expected to introduce a three-way bulb and a 240-volt bulb for markets outside the U.S.
Its first bulbs are replacements for 40-watt, 60-watt, and 75-watt incandescent lamps. Costing between $40 and $50, they are primarily aimed at commercial customers. Switch Lighting is also working on a less expensive consumer-oriented line due next year, according to a company executive.
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